About Us

Kirby Rust

Kirby Rust is the founder and CEO of DK North America LLC and a leader in MR-ultrasound fusion technology.  With over four decades in the medical field, he has built a career in delivering innovative solutions that advance patient care.

Since launching DK North America LLC in Atlanta, Georgia, in 2010, Kirby has grown the company’s offerings to meet the unique needs of the U.S. healthcare market.

A Missouri native and University of Missouri graduate, he now calls Atlanta his home.

Tracey Rust

Tracey Rust is the Vice President of Sales and Marketing for DK North America LLC and a key figure in the company’s founding.  She plays a central role in shaping the company’s growth, strategy, and presence in the medical technology market.

Before joining DK North America, Tracey built her expertise through leadership roles in software development, laying the groundwork for her strategic impact in  technology and business.

Tracey oversees all aspects of the business, driving innovation, operational excellence, and market expansion of DK North America LLC.

A Georgia native and a graduate of Valdosta State University, she proudly calls Atlanta home.